Your Google Business Profile is the most valuable piece of free real estate in local search. The fastest way to improve local visibility is to complete every section of your profile accurately and keep it active. Here's the checklist we use.
Claim and verify
Make sure you own the profile and have completed verification. An unverified profile won't rank.
Complete every field
Categories
Choose one precise primary category and add relevant secondary categories. This is one of the strongest ranking factors you control.
Hours, services, and attributes
Keep hours current, including holidays, and list your services with short descriptions.
Add real photos
Upload genuine photos of your team, work, and location. Profiles with photos receive far more requests for directions and clicks to call.
Collect and answer reviews
Ask happy customers for reviews and respond to every one. A steady stream of recent, answered reviews is a powerful trust signal.
Post regularly
Use posts to share offers, updates, and news at least weekly. For more on the bigger picture, see why local SEO matters.
